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UV DTF Printing VS. UV Printing VS. Sublimation Printing: Which Is Right For Your Hard Surface Printing Business?

As DTF printing technology rapidly advances, DTF printers have become the preferred choice for garment decoration. Meanwhile, the debate over the best printing techniques for hard surfaces has long been a prominent topic within the promotional merchandise industry. The market currently favors three primary printing techniques for hard surfaces: UV DTF printing, UV printing, and sublimation printing. In this post, we’ll delve into what these printing technologies entail, how they operate, and the respective pros and cons of each. By the end, you’ll have a clearer understanding of which option aligns best with your business needs. So, keep reading to discover the ideal tool for elevating your business.

UV DTF Printing

UV DTF printing stands as a relatively new technique when compared to the other two options, yet it offers remarkable benefits and conveniences surpassing traditional methods. It merges the strengths of both DTF printing and UV printing to achieve an optimal blend of capabilities from each.

What Is UV DTF Printing?

UV DTF (Direct-To-Film) printing is a digital printing technique that employs UV-curable inks to print designs onto a transfer film. These designs are solidified with UV lights and can then be transferred to a substrate surface simply by attaching the transfer film to the hard surface and peeling off cover sheet. DTF, which stands for Direct-to-Film, indicates that instead of printing directly onto the substrate surface, UV DTF printing requires printing designs directly onto film before transferring them onto a hard surface.

How Does UV DTF Printing Work?

UV DTF printing offers a remarkably easy and straightforward process, eliminating the need for powder shaking, weeding, or screen creation, which ultimately reduces the learning curve. The basic steps involved are as follows:

  1. Prepare your design artwork.
  2. Print the designs onto film.
  3. Cut out your required design as a sticker or wrap.
  4. Prepare your substrate surface by ensuring it is clean and dry.
  5. Peel off cover sheet and attach the sticker/wrap onto the substrate surface and wait for an additional 24 hours.
  6. Peel off the cover sheet.

You can also watch the following video to see UV DTF printing in action:

Pros & Cons of UV DTF Printing


  • Achieving Perfect Results: UV DTF printers utilize transfer film as a design carrier, facilitating the creation of photo-realistic prints boasting vibrant colors and intricate designs. The embedded effect from vanish ink further enhances the visual appeal.
  • Versatility Across Substrates: Stickers produced through UV DTF printing are compatible with a wide array of hard surfaces, including uneven, cylindrical, or conical ones. When it comes to sublimation, substrates typically require a polymer coating, necessitating the sourcing of specific sublimation blanks from particular suppliers rather than local stores. In UV printing, materials such as glass, ceramic tile, metal, and others may still benefit from coating to achieve a more visible or appealing result or enhanced adhesion. However, UV DTF printing stands out in this regard as it does not require any coating, allowing for easy acquisition of blanks from online or local stores.
  • User-Friendly Operation: UV DTF printers are exceptionally easy to operate, requiring minimal setup. With just the click of a button, users can produce ready-to-use stickers effortlessly. Sublimation printing involves heat pressing, while UV printing may necessitate coating and the use of additional roller attachments for irregularly shaped blanks such as bottles or cups.
  • Enhanced Productivity: The streamlined printing process enables users to generate bulk quantities of stickers within a short timeframe. Additionally, the application process is efficient, making UV DTF printing an ideal choice for businesses of all sizes.
  • Business Flexibility: UV DTF printers empower business owners to engage in print-on-demand operations, wholesale sticker production, or retail customized item sales according to their preferences.
  • Reduced Stock Risks: With UV DTF printing, businesses no longer need to maintain large stocks of blanks for printing designs. Instead, they can procure blanks only after receiving orders, minimizing the risks associated with excess inventory.
  • Reduced Labor Intensity: Unlike sublimation and UV printing, UV DTF printers allow users to simply click the print button and attend to other business tasks while the printer efficiently produces hundreds of stickers. However, it’s advisable to periodically check the printing process for optimal results.
  • Cost Efficiency: Although the initial investment for a UV DTF printer may be slightly higher, it proves to be a cost-effective solution in the long run when considering the numerous benefits and conveniences it offers to users.


  • Higher Initial Costs: While a UV DTF printer typically entails higher initial costs, this investment can often be recouped within a few weeks or even a month, provided there is a steady flow of orders.

UV Printing

Before the emergence of UV DTF printing, UV printing held significant popularity and was the preferred choice for hard surface printing. While UV printing delivers excellent results, the ascent of UV DTF printing has relegated it to a secondary option for many business owners. Let’s delve deeper into the reasons behind this shift.

What Is UV Printing?

UV Printing is a conventional digital printing technique that involves using a flatbed or roller attachment platform to position substrates for direct printing of designs onto their surfaces using UV-curable inks. This method offers a direct and efficient means of transferring intricate designs onto various materials such as wood, acrylic, metal, and glass. In contrast to UV DTF printing, which utilizes a transfer film intermediary, UV printing takes a more direct approach. The UV-curable inks used in this process are cured instantly upon exposure to UV light, resulting in durable and vivid prints that adhere well to the substrate’s surface.

How Does UV Printing Work?

The UV printing process might be the easiest one among the three printing method we discussed here if for materials require no coating. Generally, it would be include following steps:

  1. Prepare your design artwork.
  2. Perform coating for substrate surface if required.
  3. Print designs onto substrate surface.

Pros & Cons of UV DTF Printing


  • Attaining Optimal Results: UV printing, having been a traditional digital printing method developed over several decades, delivers excellent outcomes comparable to UV DTF printing.
  • Ease of Use: In contrast to sublimation, which involves heat pressing, the UV printing process is relatively simpler and more straightforward.
  • Increased Productivity: This streamlined process also enhances productivity for business owners when compared to sublimation printing.


  • Limited Substrates: Due to its structure and design, UV printers offer limited space for business owners, restricting the size of substrates that can be printed. For cylindrical substrates, a roller attachment is often necessary to position the substrate correctly for printing. However, some printers lack the space to accommodate such attachments, which is why UV printing is primarily favored for flat surface printing.
  • Higher Labor Intensity: Unlike UV DTF printing, where substrates can be continuously fed into the printer, UV printing requires users to remove completed batches from the printing platform before adding new ones. While this isn’t an issue for print-on-demand orders, it can be labor-intensive for medium-sized orders, necessitating worker supervision throughout the entire printing process, which may increase production costs.

Sublimation Printing

Sublimation printing stands as another traditional digital printing method extensively utilized for customization on fabrics, drinkware, photo slates, and various hard surfaces. However, it typically necessitates different equipment for different substrates. For instance, a flat heat press is required for printing on fabric and substrates with flat surfaces, while a mug press is needed for printing on drinkware, and a hat press is utilized for printing on caps.

What Is Sublimation Printing?

Sublimation printing, also known as dye sublimation printing, is a printing technique that involves applying a heat press to a sheet of transfer paper that has been printed with special solidified inks. Once heated, these solidified inks become vaporized into a gas. The gas then permeates the fibers of polyester textiles or other hard materials such as wood, metal, plastic, etc, creating a perfect graphic. 

Sublimation Prints with Fabric & Hard Surfaces

How Does Sublimation Printing Work?

hile the printing process may vary depending on the substrate, the fundamental steps remain consistent. In general, there are seven key steps involved:

  1. Prepare your artwork.
  2. Print your design onto transfer paper.
  3. Attach the transfer paper to the substrate surface.
  4. Set up the heat press settings.
  5. Place the substrate on the printing location.
  6. Heat press for the required time period.
  7. Allow the substrate to cool down and then peel off the cover sheet.

For more detailed information, you can refer to the following video.

Pros & Cons of UV DTF Printing


  • Vivid Printing Results: Sublimation printing, another form of digital printing, delivers vibrant and vivid printing results.
  • Lower Initial Costs: Compared to other printing methods, sublimation printing boasts relatively lower initial costs. Users can utilize regular inkjet printers for transfer paper printing, and heat press machines are also affordable.
  • Simple & Easy To Use: Sublimation printing is known for its simplicity and ease of use, requiring minimal learning curve.
  • Perfect for Small-to-Medium Orders: Sublimation printing has no minimum order quantity requirement, making it an ideal option for print-on-demand orders.
  • Great Durability: Sublimation printing offers excellent durability. Once designs are printed onto substrates, the inks penetrate into the coating and become part of the substrates. In contrast, with UV printing and UV DTF printing, designs may be susceptible to damage if scratched or exposed to tools.


  • Limited Substrates: Sublimation printing necessitates substrates with a polymer coating to function effectively. Consequently, business owners may need to invest in coated blanks from suppliers rather than sourcing them locally.
  • Equipment Limitations: Another constraint of sublimation printing is that it requires specific equipment for different substrates. For instance, if a business owner has a flat press but wants to decorate a tumbler, they may need to purchase a separate mug press machine, leading to increased initial costs.
  • Higher Labor Costs: In comparison to UV printing or UV DTF printing, sublimation is relatively labor-intensive.

Which Is Right For Your Business?

To assist hard surface business owners in making informed decisions and selecting the appropriate printing tool for their business, the following is a comparison table outlining the differences between UV DTF printing, UV printing, and sublimation printing.

UV PrintingUV DTF PrintingSublimation Printing
Printing Quality101010
Available Substrates7108
Easy to Use9108
Business Flexibility8108
Initial Costs9810
Labor Intensity9108
Inventory Management8108
Overall Score8.625 9.758.5

Printing Quality: UV DTF printing, UV printing, and sublimation printing are all digital printing methods that deliver vivid prints with vibrant colors and intricate details to users, with no major differences.

Available Substrates: UV DTF printing allows for the creation of stickers compatible with most hard surfaces, while UV printing is predominantly used for flat surface printing. Sublimation printing, on the other hand, is limited to coated substrates and requires different equipment for items such as drinkware or hats.

Ease of Use: All three printing methods are considered very intuitive and require minimal learning curves. However, sublimation involves a heat pressing process, and UV printing requires users to remove printed items and add new blanks for printing. In contrast, with a UV DTF roll-to-roll printer, once set up, users can produce over a hundred stickers while attending to other business tasks.

Labor Intensity: Due to the nature of these printing methods, they all require a certain level of human involvement. Among them, the heat pressing process in sublimation is considered more labor-intensive than UV printing, with UV DTF printing requiring the least labor intensity to produce ready-to-use stickers by simply clicking a printing button.

Productivity: The differing processes also result in varying productivity levels for these three printing methods. Sublimation may be ideal for small batch printing tasks, while UV printing is beneficial for orders of around 50 units. However, for print-on-demand or wholesale orders with larger quantities, a UV DTF printer can significantly boost productivity.

Business Flexibility: Enhanced business flexibility translates to more opportunities and fewer opportunity costs for business owners. While sublimation and UV printing are suitable for retail or wholesale customized products, UV DTF printing offers additional flexibility by allowing business owners to wholesale cup wraps or stickers to DIY users or other small businesses that provide customized items directly to end users.

Initial Costs: Investing in a reliable UV printer could cost over $5000, while a roll-to-roll UV DTF printer may exceed $15000, and a sublimation printer paired with a heat press machine could surpass $3000. However, when considering these expenses as a business investment, it’s essential to also account for factors such as productivity, labor costs, maintenance costs, and others.

Inventory Management: Sublimation printing and UV printing both necessitate business owners to stock substrate blanks, which can pose risks in inventory management. In contrast, UV DTF printing offers more flexibility, as most users can opt to stock printed stickers and wraps, or maintain a minimal stock of blanks for future orders, purchasing them only after receiving orders.

Overall Scores: Based on the overall score, the UV DTF printer emerges as the top choice for hard surface businesses, surpassing UV printing and sublimation in numerous aspects. However, this doesn’t necessarily mean that UV DTF printers are always the best option.

Choosing Right Printing Solutions to Your Business Needs

There are certain circumstances where UV printing and sublimation printing may be more suitable. For example, if you deal primarily with print-on-demand orders or if your business involves fabric printing in addition to hard surface printing, sublimation might be the better option to consider. Similarly, if your business focuses solely on drinkware customization, there are numerous versatile mug press machines available that can handle various types of drinkware, potentially fulfilling all your business needs with just one machine. Additionally, if your business primarily deals with flat surfaces and a flatbed UV printer meets your requirements, sticking with UV printing until your business outgrows your current printer may be a prudent choice. Regardless of which printing solution you choose, it’s crucial to assess your business needs thoroughly before making any decisions.


In the realm of hard surface printing, choosing between UV DTF Printing, UV Printing, and Sublimation Printing can feel overwhelming. However, don’t be discouraged by the array of options. While UV Printing and Sublimation Printing have their advantages, UV DTF Printing stands out as a game-changer with its seamless process and exceptional results. Most importantly, take a moment to evaluate your business requirements and goals, and select the method that best aligns with your needs.


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